E.D.G.E.by Charles Lanoue

Coaching education · Program development · High performance

Give your program
an edge.

Elevating how cheer programs develop coaches, make decisions, structure training, and pursue excellence.

Educate. Develop. Guide. Excel.Éduquer. Développer. Guider. Exceller.

Choose your focus

How can EDGE support your program?

Skills camps & team training

Bring a high-performance approach directly onto the floor.

EDGE camps are designed around the team in front of us—not delivered from a fixed itinerary.

A coed stunt grip under blue and gold arena lighting

From focused skill development to complete team training, each camp begins with the program's athletes, coaching staff, current priorities and competitive objectives.

The experience can support a specific technical need, accelerate a team's development, challenge experienced athletes or help coaches create stronger training habits alongside their teams.

Coaches remain part of the process, helping the work continue after the camp ends and translating what happens on the floor into future practices.

Focused skillsTargeted athlete developmentTeam trainingCustomized work with complete teamsCoach-integratedDevelopment that stays with the program
Start a skills camp inquiry
01

What is EDGE?

Better coaches build
better programs.

EDGE was built for cheer programs that want to invest in the people behind their athletes.

Drawing from more than 20 years of coaching, thousands of hours on the floor, and experience developing teams from novice through the highest levels of All Star cheerleading, Charles Lanoue created an approach designed to turn experience into practical coaching education.

Through customized staff training, systems, tools and ongoing resources, the work helps coaches think more critically, make better decisions, use their training time more intentionally, and create environments where athletes and teams can excel.

There is no single formula for great coaching. The goal is to develop coaches who know how to find the right answer for their team.

More than a seminar

The seminar may be where it starts.
The edge continues throughout the season.

This isn't designed to inspire your staff for a weekend and then disappear.

The concepts introduced through the experience are supported by purpose-built systems, tools and resources designed to stay with your coaches throughout the season — helping turn what they learn into what they actually do on the floor.

From planning and decision-making to training, evaluation and development, the objective is simple:

Create lasting change in the way your program coaches.
A stack of World Champion rings in EDGE blue and gold
Learn01Apply02Evaluate03Develop04
02

Built for your program

Your program isn't generic.
Your staff training shouldn't be either.

No two programs have the same athletes, coaches, culture, challenges or objectives.

Seminars are built around the needs of each organization rather than delivered as a fixed, off-the-shelf package.

Your seminar can be customized around technical progressions and skill development by level, practice design and coaching effectiveness, routine composition and competitive strategy—or a combination of all three.

  • Staff size.
  • Team structure.
  • Experience.
  • Competitive level.
  • Current challenges.
  • Program objectives.

Whether you're developing newer coaches, challenging an experienced staff, working with novice teams or preparing athletes for the Worlds stage, the experience can adapt to where your program is — and where you want it to go.

Explore staff training →

From coaches & program leaders

The work lands
at every level.

From developing coaches to Worlds-level staff, the strongest measure of the work is what coaches can use when they return to the floor.

I’ve always admired your coaching approach, your success rate, and the excellent quality of cheerleading you have produced year after year. Now that our coaches have gone through your training seminar, I’m even more in awe of what you and EDGE offer. Tonight is my first night in the gym and I’m already seeing major improvements in EVERY single practice. Immediate results in the content of practices, the quality of corrections given and the choices coaches are making for their routines are just a few examples of the direct influence your training has had on our Kitchener teams. And it’s just the beginning! I can only imagine the success we will have as a gym this year after what we’ve learned from you. I can’t thank you enough for easily the BEST training we have done with our staff to date.
Ali MoffattWorld Champion Coach and Owner · Cheer Sport Sharks
It’s really nice to have such a compact, streamlined coaches course. It feels like a three-day coaches conference organized into just a few of hours. 10/10
Jake StreeterGreat Whites Coach and Choreographer
Jam-packed with useful tools and content. The best training I’ve had to date—the impact was immediate, and I was able to test the content in practice right away.
Amy RidlerWorlds Coach and Program Manager
Truly the best coaching course I’ve taken.
Brooke FramptonCanadian Worlds-level Coach
Incredibly informative—and a great way to open your eyes to multiple ways of coaching for success.
Gemma WilliamsWorlds Coach and Head Coach
Thorough and comprehensive, with valuable takeaways for everyone—from novice coaches to Worlds coaches.
Stephanie KennedyCanadian Gym Owner
Very useful and eye-opening to many of our program’s shortcomings, with great ways to improve and get even more out of our season.
Alana PotterWorld Champion Coach and Cheer Sport Sharks Gym Owner
Well worth it. Hopefully you never teach this to another gym in our region.
KarlGym Owner
As a higher-level coach, I found the seminar useful and practical. I learned things I can implement now and throughout the season.
MelanieLevel 7 Non-Tumble Coach · British Columbia
FR
Charles a totalement changé notre manière de coacher.
Présidente de programmeSuisse
ES
¡Lo necesitamos de vuelta la próxima temporada!
Entrenador colombiano de nivel 6Sudamérica
FR
Le meilleur des meilleurs ! Charles travaille avec nous depuis plus de dix ans. C’est lui qui nous a tout appris.
Présidente d’un club de cheerleadingFrance

About Charles

Coach.
Owner.
Judge.
Educator.

Charles Lanoue wearing a 2026 World Champion medal
Experience shaped on the floor, in program leadership and across the international cheerleading community.

For more than two decades, Charles Lanoue has built his career in cheerleading from multiple sides of the sport.

His perspective has been shaped as a coach, gym owner, program leader, judge, educator and contributor to the development of cheerleading nationally and internationally.

As a longtime gym owner and program leader, Charles helped build and lead one of the most decorated All Star cheerleading programs in the world. Under that program leadership, the organization achieved 21 World Championship titles and 42 Worlds globes.

The story extends far beyond medals: judging since 2009, coaching and speaking internationally, serving on the boards of Cheer Canada and Cheer Québec, and contributing to international rules and development through the IASF Rules Committee.

Those different perspectives helped shape the principles behind the work — thousands of hours of coaching, experimentation, successes, failures, adjustments and decisions.

The purpose isn't to teach everyone to coach like Charles. It is to help coaches become stronger thinkers and decision-makers themselves.
20+Years in cheerleading
60+Teams personally coached
46Worlds teams personally coached
21World Championship titles under program leadership
42Worlds globes under program leadership

Experience behind the education

Built on the floor.
Proven at Worlds.

EDGE brings championship-level experience into practical work that programs, coaches and athletes can use at every stage of development.

A blue and gold collage of Worlds medals, a coed stunt, championship rings and The Cheerleading Worlds emblem
World Champion medals over a blue and gold uniform

Ways to work together

Build the experience your program needs.

Every engagement begins with understanding your organization, your people and the outcomes that matter most.

01

Staff Training & Seminars

Customized education experiences built for coaching staffs and program leadership. Each engagement is shaped around the program, its coaches and its objectives — never delivered as a predetermined lecture.

Inquire about staff training →
02

Skills Camps & Team Training

Hands-on work with athletes and coaches designed around the specific needs and goals of the teams involved, from focused skill development to complete team training.

Skills camp inquiries →
03

Seasonal Guidance

For selected programs looking for more than a single engagement, continued evaluation, resources and support throughout the competitive season.

Partnership inquiries →

2026–2027 season

Planning your next staff development experience?

To protect the quality of each partnership, a limited number of seminar engagements are accepted in each region and season.

Planning ahead is encouraged.

Canada · 2026–2027 season

  • British ColumbiaSold out · Next openings from May 2027
  • OntarioSold out · Next openings from May 2027
  • QuebecSold out · Next openings from May 2027
  • Newfoundland & LabradorSold out · Next openings from May 2027

International

  • United StatesTaking inquiries now · Dates from May 2027
  • EuropeTaking inquiries now · Dates from May 2027
  • AustraliaTaking inquiries now · Winter 2027
  • South AmericaTaking inquiries now · Winter 2027

Availability may vary by region, travel schedule and scope of engagement.

Built over seasons

The standard
lives on the floor.

Years of work, learning and championship experience—carried forward into every EDGE engagement.

Bring EDGE to your program

Start a
conversation
about what's possible.

Every engagement begins with learning about the organization before discussing scope, format or pricing.

Next stepIntroductory meeting

If there appears to be a potential fit, Charles will reach out personally to coordinate a conversation.

01

Program information

Tell us where your organization is today.

02

Your contact

The person leading this conversation.

03

What are you looking for?

Select every area that may be relevant.

Areas of interest
04

General availability

This does not schedule a meeting. If your inquiry is a potential fit, EDGE will contact you to coordinate an introductory meeting.

Preferred days

Every inquiry is reviewed before scope, format or pricing is discussed.